The Zona Comercial Abierta Adeje Centro, or ZAC Adeje Centro, with the Adeje council’s department of economic development, has designed a series of activities linked to Spanish Mother’s Day, on May 7th.
Among the prizes on offer is a cruise for two.
During April and the start of May a ‘photo-call’ set-up will be installed in different locations around Adeje – Plaza César Manrique on April 28 th and Parque Piedra Redonda on May 5 th, and from 11am to 2pm people can record a message for their mothers and enter a draw. As well, any purchases made in participating stores will see you entered into the raffle for a cruise for two, as well as various other prizes.
The campaign is designed to galvanise local commerce by encourage shopping locally under the theme ‘Mi Madre Es La Mejor’ – (Best Mother Ever!). According to economic development councillor Manuel Luis Méndez Martín “shopping in Adeje has added value as it brings consumers and local businesses closer, it’s easier, quicker and of course anything that helps the local economy is a boost to job creation too”.
The ZAC Adeje Centro has on-going campaigns to promote local businesses while offering clients prizes and promotions. Méndez Martín explained, “ZAC Adeje Centro is working well. Last month we held a meeting with over 100 local businesses from the zone to outline details of the campaign. The ZCA is meeting all of its objectives and our hope is that the local commercial network understands that without their participation the campaign doesn’t make any sense”. The councillor also spoke of the importance of attracting clients to the zone and winning their loyalty, and not just Adeje residents but those from outside the borough too, to the benefit of all.
This initiative is part of an overall year-long plan to galvanise local businesses, designed by the department of local economic development, in partnership with the ZAC Adeje Centro.