Hard Rock Hotel Tenerife, Jeep, Europcar, GoPro and Red Bull join forces to launch the exclusive routes “Change The Way”, a unique experience that reveals different parts of the island at the wheel of a Jeep Wrangler;
The routes present an exciting challenge where adrenaline flows throughout the body. They are a different way to discover the island, enjoying the best views of the ocean, from the forests to the sea or from Teide and its volcanic environment.
Following the successful collaboration with Hard Rock Hotel Ibiza, Jeep repeats the experience this time with Hard Rock Hotel Tenerife, becoming the official car of the hotel. Thanks to this agreement, Jeep and Europcar make available a fleet of 40 Jeep Wrangler, 5 Grand Cherokee, and 2 Fiat Talento to kick off the new “Change the Way” project.