The work involved in participating in the Madrid International Tourism Trade Fair, Fitur, is about much more than simply selling a destination and counting the economic costs and benefits; it’s also about promoting the protection of the elements which made the destination special, and in the case of Adeje there are natural assets of huge importance to the residents and visitors to Adeje.
During this year’s fair the Adeje authorities have been meeting with a myriad of bodies, public and private, who are involved in future plans for the destination. One of those meeting, actually outside the confines of the trade fair hall, was in the Ministry of the Environment where Adeje mayor Jose Miguel Rodríguez Fraga, and the tourism, environmental and urban councillors, Ermitas Moreira, Esther Rivero, and José María Álvarez respectively met with the sub-director of public domains, Josefa Solenou, the head of concessions, Benito Carreras, and Ana García Fletcher, sub-director of coastal protection.
Adeje presented their plans for coastal protection from El Puertito to La Caleta “outlining the need to evaluate the public zone conditions which exist to develop a plan whose main aim is to protect and regenerate the marine ecosystem of our borough”, said Esther Rivero. The delegation are hoping to persuade the coastal authorities to cede control of the zone to the council who will then introduce a series of programmes that will work to protect the zone and ensure a development that is 100% sustainable and in line with natural growth. The council had two associations with them to present the plan – the Asociación Océano Sostenible and the Fundación Loro Parque, represented by David Novillo and Javier Almunia,
According to the council the ministry representatives were very interested in the plans and the initial evaluation was very positive, said the mayor, who added that his conviction was that the department was well disposed towards the project, with future meetings to flesh out the proposal already scheduled.
The ministry was also visited by the Arona mayor José Julián Mena and the environment councillor José Luis Gómez, to discuss issues affecting our neighbouring borough, beach concessions, improvement of services and the regeneration of certain zones. Both boroughs continue to work in harmony on certain matters.
Q for quality
During last’s night’s proceedings at the fair, open to the public until Sunday, the Tourism office in Troya beach was awarded a Q for Quality Tourism, an award that recognised the excellent work carried out by the personnel who staff the office.
It is predicted that up to 100, 000 people will visit the trade fair this weekend. And while the majority of the members of the public who attend are from the Madrid area, each year, organisers say, more and more people travel longer distances to attend and find out about the holiday destinations on offer. Many of those are expected to visit the Costa Adeje and Arona stands.