The tourism campaign, ‘365 days to enjoy life’ was part of the successful visit by the Adeje tourism department, as part of the Tenerife Turismo stand, at the recent World Travel Market (WTM) in London. According to Adeje’s tourism councillor Ermitas Moreira, following a series of very positive meetings, the firm conviction is that the numbers of British tourists visiting Adeje will continue to rise over the coming years.
Moreira and her team met with representatives from British Airways, Vueling, Monarch, Thomas Cook and TUI as well as conducting interview with local media outlining plans for the destination. As Moreira said, Costa Adeje has value due to “our beaches, the each access to nature zones, direct contact with the environment, gastronomy, not to mention new projects such as the opening of the Hard Rock Hotel in Playa Paraíso”.
Moreira added, “we played an important part in the presentations in London and took time to explain to the British press how we were improving our products and introducing new ones to the market, under the ‘365 days to enjoy life’ campaign”.
The most recent available data shows that the Canary Islands is due to see a rise in the number of British tourists by up to 20% by the end of this year, and the trend is set to continue into 2017. According to the regional department of tourism almost 5 million British visitors came to the islands in 2016, about one million more than last year