Nearly one in five people in the UK searching for a holiday break over the new year period eyed up a trip to the Canary Islands, according to data provided exclusively to the Guardian by TravelSupermarket.
The figures also reveal that the largest island in the region, Tenerife, was considered more than any other world destination for a break on 31 December.
TravelSupermarket’s analysis is based on 14.5m searches made on the comparison website for holiday and hotel breaks between September and November. In total, 8.3% of searches were for Tenerife, while 5.5% went to second-placed New York City.
Tenerife’s fellow Canary isle Lanzarote took fourth place with 4% of traffic, while Gran Canaria and Fuerteventura were placed sixth and eighth respectively.
Top 10 by volume of search were:
- Tenerife (8.3%)
- New York (5.5%)
- Amsterdam (4.2%)
- Lanzarote (4%)
- Dubai (4.3%)
- Gran Canaria (4.1%)
- Paris (2.8%)
- Fuerteventura (2.2%)
- Cancún (1.9%)
- Sal (1.7%)
Bob Atkinson, a travel expert at TravelSupermarket, said:
It is the iconic locations of Sydney Harbour bridge and New York’s Times Square that capture the headlines when it comes to New Year’s Eve celebrations. However, our data shows the Canary island of Tenerife is the favourite with Brits for taking a holiday at new year – and it’s easy to understand why. Winter sun pretty much guaranteed, great value for money due it being tax-free and the chance to party in the way that you want means no one is disappointed.
Who is taking a new year break?
The data just on holidays (with flights), rather than hotel-only breaks, shows couples dominating holiday travel, with 68.6% of all holiday queries by two adults intending to share a room.
Families, or groups that feature both grownups and children, were the second largest bloc, with 21.1%. The remaining searches were divvied up among groups of three or more adults (6.2%) and solo travellers (4.1%).
Tenerife proved popular among all travellers on holiday breaks, but the appeal of other locations was less broad. Disneyland Paris was the target of 8% of search traffic by people looking to book a family trip, but that dropped to 1% or less among adult-only groupings.
Extract from publication in The Guardian