Spanish Christmas lottery campaign tugs at the heart strings

The eagerly-awaited advert for Spain’s Christmas Lottery has been released and its main character has already got a huge following.

Around this time every year, Spaniards start to go Christmas lottery mad, queuing for hours to buy their tickets and waiting excitedly for the grand unveiling of Spain’s annual Christmas lottery advert.

And this year, it doesn’t disappoint, offering a particularly tear-jerking story.

The animated advert, in the same style as Pixar’s Up, follows Justino, a lonely nightwatchman in a mannequin factory. He spends his long night shifts all alone, never seeing his daytime colleagues. His only company is the dozens of mannequins in the factory. In his loneliness, he begins to interact with his colleagues on the morning shift through staging the mannequins, moving them into funny shapes and even making a giant Christmas tree out of the mannequins.

In a heartwarming twist the commercial ends with a Christmas lottery win for the factory staff and a surprise for the solitary watchman.

Source an more info on making of the advert from The Local
For more info on Tenerife read the Red Queen Musings everyone’s favourite Tenerife Blog  
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